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Clockenflap: Building the Dream and Exporting the Brand

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Eight years ago, Clockenflap was a small gathering of music and art lovers. Now the festival is one of the major events on the Hong Kong cultural calendar. Martin Haigh, Chief Sales Officer of Magnetic Asia, the festival's parent company, in the second part of a two-part interview, outlines plans to expand the event internationally, while also advising would-be cultural entrepreneurs on just how to succeed in Hong Kong.

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