Thailand’s retail market, a popular shopping hub in ASEAN, has evolved quickly in line with changing consumer lifestyles and the spread of the internet. Moreover, the ASEAN Economic Community due to be set up by end-2015 helps draw in local and international retailers to capitalise on opportunities due to regional integration, expanding beyond Bangkok to the upcountry areas. Hong Kong retailers and exporters targeting the Thai market are advised to take note of the emerging trends.
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